Historical Context
This article was likely published in a local Salem, Massachusetts newspaper in 1932.
The Hawthorne Hotel is a famous historic hotel located in Salem, Massachusetts (opened in 1925). In the early 20th century, hotels like the Hawthorne were common local venues for civic lectures, traveling presentations, and religious gatherings.
The Presenter, Elder Collin W. Lowder (from Ogden, Utah) was serving as a young proselyting missionary and designated "mission lecturer" assigned to the Eastern States Mission. During the Great Depression, the Eastern States Mission (under the leadership of President James H. Moyle) heavily utilized "illustrated lectures" as a proselyting tool. Young elders who were articulate public speakers, like Collin, were designated as mission lecturers.
Armed with a stereopticon (an early slide projector) and glass lantern slides, these lecturers traveled across New York, Pennsylvania, and New England. They booked civic spaces, public libraries, and hotels—such as the Hawthorne Hotel mentioned in your article—to present evidence of the Book of Mormon to non-LDS audiences. This approach was highly successful at drawing curious crowds who might otherwise ignore traditional tracting.