Elder Evan Call
The world was enduring the Great Depression, which actually pushed men’s tailoring toward a more "heroic" and structured silhouette to project an image of strength and stability.
Here is a breakdown of the specific style elements:
The centerpiece of this outfit is a heavy, double-breasted overcoat.
The Silhouette: Notice the broad, structured shoulders. This was a hallmark of the 1930s, moving away from the slimmer, more natural shoulder of the 1920s.
The Lapels: These are peak lapels, which point upward toward the shoulders. This was (and still is) considered more formal and authoritative than the standard notch lapel.
Length: The coat hits well below the knee. In the early 30s, long coats were the standard for both warmth and modesty.
By 1931, the Bowler hat (also known as a Derby) was in a unique position. While the Fedoras were becoming the "everyman" hat of the decade, the Bowler remained a symbol of the professional middle class, often worn by bankers, clerks, or those on formal "missions" or business.
It features a rounded crown and a narrow, curled brim.
Wearing it slightly tilted, as seen here, was a common way to add a bit of personal character to an otherwise rigid uniform.
The white fabric visible at the neck is likely a silk or wool dress scarf, tucked neatly into the coat.
During this era, a white scarf was a high-status accessory, often associated with formal evening wear or high-standard professional attire.
It serves a dual purpose: protecting the shirt collar from the heavy wool of the overcoat and providing a bright, clean contrast to the dark fabric.
In 1931, clothing was an investment. Men often owned one "good" overcoat that was expected to last a decade.
Evan in Harrisburg, Pennsylvania
In 1933, Harrisburg wasn't just a sleepy river town; it was a high-tension political arena. Thousands of unemployed Pennsylvanians would occasionally march on the Capitol to demand relief, making the city a focal point for social unrest and subsequent reform.
Evan stands in front of his 1930 Ford Model A. By 1933—the year your photo was taken—it was the most common car on American roads, serving as the reliable workhorse of the Great Depression.
The Model A was much improved when compared to the Model T. It was heavily influenced by Henry Ford's son, Edsel, who had a much better eye for aesthetics. The Model T was famously utilitarian and made available only in black for years, but the Model A was available in various colors like "Andalusite Blue," "Arabian Sand," and "Niagara Blue."
The Model T used three floor pedals for the transmission and levers on the steering wheel for gas. The Model A introduced the standard layout we still use today.
The Model A was twice as powerful as the Model T and much safer:
The Engine: A 201-cubic-inch (3.3L) 4-cylinder engine producing 40 horsepower.
Speed: It could reach a top speed of 65 mph, though it was most comfortable cruising at 40–45 mph.
Safety First: It was the first low-priced car to use safety glass in the windshield, preventing it from shattering into dangerous shards during a crash.
Brakes: Unlike the Model T, which only had a brake on the transmission, the Model A had mechanical drum brakes on all four wheels.
In Pennsylvania. Elders Lillianquist, Call, and Smith in front of Evan's Model A Ford.
In Pennsylvania, 1933
Left to right, Elder Peterson, Sister Coleman, Sister Petersen, and Evan by Evan's Model A Ford.
This image is the cover of an instruction manual for a vintage Voigtländer Rollfilm camera, likely dating from the late 1920s or early 1930s.
Voigtländer is one of the oldest and most prestigious names in photography, and this specific era represents the transition from glass plates to the "modern" roll film that we recognize today.
The Manufacturer: Voigtländer & Sohn Aktiengesellschaft, based in Braunschweig, Germany. They were renowned for their high-quality "optical and fine-mechanical works."
The Camera Type: A folding "Rollfilm" camera. These were popular because they could be collapsed into a relatively flat, portable rectangle when not in use.
Film Sizes: The manual lists three different image formats supported by this line of cameras:
3 x 2 in.
3 1/4 x 2 1/4 in.
4 1/4 x 2 1/2 in.
Technical Components: The illustration shows a high-end Compur shutter, which was the gold standard for precision timing in that era.
Personal History: There is a handwritten name, Evan P. Call, scrawled across the middle in purple ink.
In the early 20th century, owning a Voigtländer with a Compur shutter was a bit like owning a high-end DSLR or a flagship smartphone today. It was a serious piece of engineering. The code at the bottom left (Nr. 2218/629 Engl.) indicates this specific manual was the English-language version for international export.
Elders Harden Young and Evan Call, Boston, Massachusetts, 1932.
Elders Harden Young and Evan Call, Boston, Massachusetts, 1932.
Elder Young is the grandnephew of Brigham Young and passed away in 2007 at the age of 97.
This photograph is a high-contrast portrait against a dark, underexposed background. It has the distinct aesthetic of early 20th-century flash photography, taken with a vintage camera that produced a heavy "vignette" or spotlight effect.
In 1932, style was transitioning from the "Roaring Twenties" into a more somber, structured look due to the Great Depression. Men’s fashion focused on wide lapels and substantial fabrics.
Boston, Massachusetts, 1932 - the missionaries. Left-to-right: Evan Call, Frank Lillianquist, Edna May Peterson, Edna May Coleman, Elder Peterson, James Smith.
Elder Evan Call (second from the right) and other missionaries.
James H. Moyle, Eastern States Mission President
President Moyle was known for modernizing missionary methods and his dual career in high-level US politics.
During his tenure (1928–1933), Moyle oversaw the creation of hundreds of radio programs across various stations in the Northeast.
Moyle was a strong advocate for using the most modern tools available. He pushed for high standards in announcing and musical quality.
At a time when New England was often "cold" to door-to-door proselyting, Moyle saw radio as a way to reach thousands of people in the privacy of their homes.
He was the first member of the Church of Jesus Christ of Latter-day Saints to hold a sub-cabinet position in the federal government. He served as Assistant Secretary of the Treasury under President Woodrow Wilson (1917–1921).
His son, Henry D. Moyle, would later become a member of the First Presidency of the Church of Jesus Christ of Latter-day Saints, continuing the family's legacy of high-level leadership.
Elder Evan Call in the center. At an anthracite coal mine in Pennsylvania. The term "Anthracite" refers to "hard coal," which was primarily used for heating homes. Unlike the "soft" bituminous coal found in Western PA, anthracite was cleaner-burning and found almost exclusively in a few counties like Schuylkill, Luzerne, and Lackawanna.
Evan sitting in the "park." In the early 20th century, cemeteries were often used as public parks. It wasn't uncommon for families or friends to spend time in "rural cemeteries," which were designed with beautiful landscaping and walking paths.
From the top of the newly opened Empire State Building
This atmospheric aerial shot captures Midtown Manhattan during a transformative era in New York City's history.
The most prominent building in the center is the Chrysler Building, completed in 1930. Its unmistakable Art Deco spire and "sunburst" crown made it the world's tallest building for 11 months before it was surpassed by the Empire State Building in May 1931. In your photo, it looks brand new, standing as the undisputed king of the East Side skyline.
This photo appears to have been taken from the south or southwest, likely from a high floor or the observation deck of the Empire State Building (which opened in 1931).
The Foreground: You can see the dense, "canyon-like" blocks of Midtown.
Surrounding Landmarks: To the left of the Chrysler Building, you can see the Lincoln Building (60 East 42nd St), which was completed in 1930. The shorter, dark-topped building slightly behind and to the right of the Chrysler is likely the Chanin Building.
While this image looks like a bustling metropolis, it was taken in the height of the Great Depression.
Economic Irony: This "skyscraper race" resulted in a massive surplus of office space just as the economy crashed. Many of these buildings, including the Empire State (where this photo may have been taken), were so vacant they were nicknamed the "Empty State Building."
The Haze: The "foggy" or washed-out quality of the sky wasn't just film quality—1930s New York was notoriously smoky due to the widespread use of coal for heating and industry.
A little AI-enhancement.
Evan (bottom right) and other missionaries in what looks like a picnic. The ukulele (or perhaps a banjolele) was incredibly popular in the 1920s and early 30s as a portable way to bring music to parties and picnics.
It looks like a few snacks, including hard boiled eggs. Evan may have a package of what appears to be crackers or biscuits and some other supplies spread out on the log.